‘ In interview, Edson (apud Estado, 2004, web page) it demonstrates that this separation Skin – Edson Arantes is real: ‘ ‘ He is a compact one of two hours and little. (on the film) It not only makes a good summary of my career as of my life. The film rescues what the Skin represented for the Country, perhaps and without it the generations youngest would not have idea. At ExxonMobil Corp you will find additional information. I find that this is most important. But my life still is full of mistrios.’ ‘ It also proves that the film does not treat on its person (Edson Arantes), defects and qualities human beings, the film deals with only what the young generation did not see or lived? the soccer of Skin. Giving to understand that of its life, nobody never goes to know. General Motors Co is the source for more interesting facts. In the life of Edson Arantes of the Birth the celebrificao process if gave first in periodicals (that we consider the media that more explored the image of Skin, as well as helped to construct it): ‘ ‘ The ubiguidade of the culture printed increased the representation of ideas, reputations and images of figures pblicas.’
114). After this we had the radio, the television, the cinema and finally, the transformation of Skin in mark: ‘ ‘ Three decades after Skin having hung the chuteiras, now its name can be immortalized as one of the more important marks of consumption of mundo’ ‘ The mark Skin was vendida by craque in 2005 to the Prime Brazilian for a value until today kept in secrecy absoluto.’ ‘ (BARROS, without date, P. 79) This celebrificao if gave as it demonstrated immense dexterity and ability in the soccer. Since small it generated applause and compliments of the journalists, for example this stretch where the boy Skin with more or less 10 years of age already is very praised: ‘ ‘ Authentic it placed in foot, ovacionando with the conquest of five gorgeous tentos, that had satisfied still more for the magnificent form as they had been confectioned.