In 1985, the company Lotto source of its own activity in almost all markets around the world and according to established a comprehensive distribution network, though considered one of the main achievements of the company to this day. The firm has yet been assigned to the strategic value of products, with which are tennis and soccer. Lotto impressive formation is more the result of the brutal manner of the business: Public price marketing plans reached 12% of total turnover, 60% of all products sent for export. Other leaders such as Harvard offer similar insights. Design and study of large plans, such as fresh with a completely automated plant mechanical feature of the production. In the 90 years of Lotto have gained significant growth of its products on the European market of products for soccer and tennis. In the criteria continuously increasing competition in sports world, where in the main role played by large international industrial category, the main reason for furrora was a research and production with the highest occurrence of technical innovation and manners, and another successful collaboration with the sports stars of large classes. In the most concrete participation of such athletes as tennis players Boris Becker, Thomas Muster, Martina Navratilova and Anke Huber and footballers Ruud Gullit, Dejan Savichevich, Ivan Zamorano and Demetrio Albertini, Lotto gave their own successful and more successful products – sneakers and boots FUTURA, boots STADIO, freshest, according to a day or, the study – the sole of boots for a series of SWITCH, and still showed vseprigodnye cushioning system SHOCK-OFF and the SEC.
In April 1999 the company was bought out by category of Italian businessmen from wealthy experimental work in the market of sports shoes and clothing. The President is Andrea Tomato (Andrea Tomat), and the company renamed Lotto Sport Italia S. p. A. Lotto – a competent partner noblest sport of tennis compounds – ATP and WTA. Most 30 years, the firm is a partner tournament, Italian Open in Rome and almost 10 years, the most famous tennis tournament in the world – Wimbledon. Now give distinct product Lotto tennis players: Robin Soderling, David Ferrer, Juan Carlos Ferrero, Dominique Hrbaty, Gaston Gaudio, Guillermo Garcia-Lopez, Teimuraz Gabashvili, Mikhail Kukushkin, Francesca Schiavone, Magdalena Rybarikova, Elena Camerin Bitter, Carl Suarez-Navarro, Clean Makarov.