Motivations are associated with many times the needs and wishes, however, there are substantial differences. The need becomes a motive when it reaches an adequate level of intensity. You can define motivation as the search for the satisfaction of the need, which decreases the tension caused by the same. Although the motivations are very linked to the needs, a same need can give rise to different motivations and vice versa. For example, a physiological necessity, as it may be to feed themselves, can cause a physiological motivation, or pass to a motivation of esteem, in which case, would meet its food need in a fancy restaurant, and not on any site.

Motivated behavior usually comes from an unmet need, and is obtained through various incentives that can be represented by products, services or people. The incentives that motivate consumers to action can be positive or negative: consumers move toward positive incentives, and try to avoid the negative. The study of motivation tries to answer the question do you?, what is what really takes the consumer to lean on the purchase of such product?. At this level, the role of marketing is very important, because although you can not create needs, yes you can detect the motivations and guide its process of seeking satisfaction of the need towards certain products. LEADERSHIP all leading has the commitment and obligation to ensure the personal, professional and spiritual self-improvement of those around him. It is a responsibility that we must take as individuals. Generally recognizes the figure of a leader to be who is going to your head on your shoulders has the responsibility to carry out all kinds of projects, distinguishing itself by being a person with initiative, with the ability to know and enterprising convey their thoughts to others, understanding of people and the developed ability to combine efficient work teams.